Post by account_disabled on Dec 20, 2023 1:17:05 GMT -5
The majority of Spaniards trust the safety (65%), effectiveness (65%) and safe distribution of COVID-19 vaccines (61%) and indicate their desire to return to "normality" after being vaccinated . However, sectors such as retail , tourism and transportation, greatly affected by the pandemic, will need to provide their customers with quality experiences and more personalized marketing to remain competitive when normality returns. This is revealed by a study on consumption published by IBM's Institute for Business Value (IBV) based on a survey of more than 15,000 adults around the world (1,500 in Spain). This report ensures that the economic recovery will be gradual and vaccination levels must exceed 70% so that consumers feel comfortable returning to their pre-covid habits . In the case of Spain, the figure rises to 74%.
Retail commerce Consumers show strong interest in returning to shopping centers once they have been vaccinated. Toys, games, hobbies and clothing, as well as footwear and accessories are the Phone Number List categories that may see the biggest shift towards physical shopping. The main advantage of shopping online is convenience, while the fundamental reason for returning to physical stores is related to discounts and promotions . Tourism The tourism and transportation sector is also beginning to see the light at the end of the tunnel. According to the IBM study, air travel may experience a rebound in demand , with 30% of people planning to fly more frequently (23% in Spain). On the other hand, the car will continue to be important : 10% of those surveyed plan to use their personal vehicle less frequently after getting vaccinated, compared to 47% who indicate the opposite.
Again, 23% in the case of Spain. The plans of Generation Z The study also highlights that centennials (between 18 and 24 years old) want to spend time with other people outside their homes after the vaccine . 27% of them plan to increase their activities outside the home, compared to 16% of those over 55 who participated in the survey. However, Generation Z finds returning to some places with large crowds, such as sporting events, amusement parks, museums, theaters and cinemas, less attractive than other generations surveyed. At this point, the exception is restaurants and free places such as beaches and public parks. Specifically, 60% of Centennials plan to visit places such as restaurants and bars, salons and hair salons after being vaccinated, compared to 71% of Millennials and 69% of members of Generation X. During the pandemic, the Generation Z also says they have visited venues less frequently than other age groups.
Retail commerce Consumers show strong interest in returning to shopping centers once they have been vaccinated. Toys, games, hobbies and clothing, as well as footwear and accessories are the Phone Number List categories that may see the biggest shift towards physical shopping. The main advantage of shopping online is convenience, while the fundamental reason for returning to physical stores is related to discounts and promotions . Tourism The tourism and transportation sector is also beginning to see the light at the end of the tunnel. According to the IBM study, air travel may experience a rebound in demand , with 30% of people planning to fly more frequently (23% in Spain). On the other hand, the car will continue to be important : 10% of those surveyed plan to use their personal vehicle less frequently after getting vaccinated, compared to 47% who indicate the opposite.
Again, 23% in the case of Spain. The plans of Generation Z The study also highlights that centennials (between 18 and 24 years old) want to spend time with other people outside their homes after the vaccine . 27% of them plan to increase their activities outside the home, compared to 16% of those over 55 who participated in the survey. However, Generation Z finds returning to some places with large crowds, such as sporting events, amusement parks, museums, theaters and cinemas, less attractive than other generations surveyed. At this point, the exception is restaurants and free places such as beaches and public parks. Specifically, 60% of Centennials plan to visit places such as restaurants and bars, salons and hair salons after being vaccinated, compared to 71% of Millennials and 69% of members of Generation X. During the pandemic, the Generation Z also says they have visited venues less frequently than other age groups.